Entertainment and sports team mogul Peter Guber was the keynote speaker during the October 16 High Desert Opportunity conference.
Guber is chairman and CEO of the multimedia Mandalay Entertainment Group, co-owner of the Los Angeles Dodgers, owner and co-executive Chairman of NBA’s Golden State Warriors, plus a TV commentator and best-selling author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story.
After enjoying a delicious luncheon, attendees settled into listening to a motivational business success talk given by Guber.
Every year over 11,000 business books are published. Only a tiny sliver of those books talk meaningfully and authentically about a subject in a coherent way. (Many are compilations of tired business platitudes, aimed at selling the author’s consultant services.)
It’s a book about how important storytelling has been in Peter’s life. He has an amazing set of stories about how he grew up in New York, went to Hollywood, became a successful producer of films like Batman, Rain Man and Gorillas in the Mist. Now is now the co-owner of an NBA team in San Francisco.
In telling the stories that make up his life, Peter also tells his version of “storytelling.”
Despite his success, Peter doesn’t take himself too seriously. The stories in his book are less about his brilliant successes and more about the illuminating stumbles that inevitably occur as people travel through life.
His book shows how success is won by telling compelling stories that have the power to move partners, shareholders, customers and employees to action. As he says, “if you can’t tell it, you can’t sell it!”
In today’s roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action. This means you have to render an experience. And telling purposeful stories in the room, face to face cuts through the cacophony in both turbulent and triumphant times.
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story reveals the key elements that tellers of purposeful stories utilize to engage listeners and turn them into viral advocates of the tellers’ goals. Purposeful stories have a call to action that tellers want their listeners to do.